How To Make An Animation Pitch Bible That Sells Itself

People are always asking me how to pitch their ideas for animated TV shows.

Although it’s not 100% necessary depending on your reputation as a content creator, for those starting out it is absolutely vital to have a GREAT animation pitch bible.

So I have compiled the best content from all across the web and posted and/or linked to it here.

Here you’ll find the best advice on animation pitch bibles that I’ve ever heard as well as an awesome sample animation pitch bible available as a free download!

Basically, this is the animation pitch bible motherload.

Download A Sample Pitch Bible:

"Red Mullet" Animation Pitch Art

Click The Image to DOWNLOAD a Sample Pitch Bible for “The Red Mullet” by Andrew “Doc” Chandler

Animation pitch bibles are visual. …or at least, in my opinion, they should be.

So it only makes sense that I should offer some sort of sample Pitch Bible for you to look at.

My friend Andrew “Doc” Chandler has made his pitch bible for The Red Mullet available as a FREE download for your educational pleasure: Click Here To DOWNLOAD ‘The Red Mullet’ Sample Pitch Bible.

This is the actual Animation Pitch Bible that Doc and his team send out to studios in hopes that they can sell the show. You can see more of Doc’s work on his website. Thanks, Doc, for helping us out!

How To Create An Animation Pitch Bible (From CTN-X 2010):

Heather Kenyon’s presentation How To Create An Animation Pitch Bible is great in many ways: It’s concise (only about 40 minutes long), it’s informed (she’s an experienced, credible source) and it’s current. From the CTN-X Page:

Heather Kenyon is the Vice President of Project Development and Sales for Starz Animation, a Division of Starz Media. She is the former senior director of development, original series at Cartoon Network, where she focused on thedevelopment of animated comedy, comedy adventure, action adventure and live-action series for children 6-11 years old. Prior to joining Cartoon Network, she was editor-in-chief of Animation World Network , a leading Internet publisher of animation news, information and resources, and was responsible for managing the site’s editorial and writing efforts. Filmed at the CTN animation eXpo 2010.

Thanks to the forward-thinking leadership at The Creative Talent Network, they have made many of the CTN-X presentations freely available on their VIMEO Channel.

Pitch Bible Wisdom From Paper Wings:

Animation Pitch Podcast Episode from Paper WingsMany of you are familiar with Paper Wings – a community of visual storytellers focused on  making comics or, more specifically, creator-owned comics. But when we first started out we covered animation, children’s books and comics. In the second episode of The Paper Wings Podcast, we shared our top 5 tips for developing an animation pitch that sells itself. Download the episode, listen and learn how to elevate the content of your pitch bible to a level where it simply sells itself. Topics Covered In The Episode:

  • What does it take to make a successful animation pitch?
  • What is a pitch bible, and what should it include?
  • What should you really be thinking about when pitching an animated series?
  • Insider tips on how to successfully navigate the process creating a winning animation pitch.

Recommended Reading To Extend Your Learning:

Cover Art for 'Animation Development from Pitch To Production' by David B. LevyCheck out these great books about Animation Pitch Development! Your Career In Animation by David Levy:  This book covers all aspects of a career in animation. Not only does it share many stories about how current TV cartoons got made, it guides you through the process of developing your own Animation Pitch. (Affiliate Link) Animation Development: From Pitch to Production by David B. Levy:  This book picks up where ‘Your Career In Animation’ left off. It provides an in-depth look at the entire process of developing your own Animation Pitch. (Affiliate Link)

Do YOU Have An Idea For An Animated Series?

Check Out My Tutorials For How To Create An Animation Pitch!

Subscribe & Get My FREE Digital Painting Kit!

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{ 36 comments… read them below or add one }

G. Melissa Graziano

Wow, this is great! Thanks for all the info!


Chris Oatley

You’re welcome! Thanks for the encouragement!



heeeeeey, thaaaaaank you, you save my life, I love animation and to have file about is sooo good! *—-*

congrets Chris !


Chris Oatley

Thank you, Kopaz. Glad you like the site!



I live in Amazonas and don’t have nothing! I get start in pdfs and others channels how this, and sorry, I don’t know speak english hahahaha, thankssss!


Charles Kenny

I can’t recommend Dave’s books enough. Nuggets of gold on every page and Animation Development has some very good advice on pitch bibles that you might only discover otherwise through personal experience.


Chris Oatley

Yeah, those books are fantastic. Thanks for the support, Charles!



I’m an extremely young imaginative person who is looking to become the creator for a show and eventually get it on cartoon network but ever since i started, each day i figure out i’m not even half way there. can i email someone to give me a pin point of where i am.



Great lady with great advice.

Kaden Thompson
Creator of Feindz



Hi, great website. Thank you so much all the info. I was wondering if there is a database for who to send the final Pitch Bible to. I’ve tried finding all the major ones and could only really find Adult Swim. Do you know of any resources?
Thanks again, Patrick


The Steve




Whould love to get feed back on what networks are accepting pitches for nitch animated programming.



Hey Chris, great lecture by Heather Kenyon. I watched it all and typed notes throughout to create an outline to follow and remind me of all of her suggestions.

A couple of quick things if you have time to respond.

1. I am the ideas guy. I have come up with the characters and initial storyline, as well as how I could ideally see an animated series playing out long term. What I am not is a formally trained writer and certainly not an animator. We have hired an illustrator/animator who is working on developing what my ideas may look like.

Say I successfully pitched this thing and a studio decided to option it. Do I just hand it off and they take it from there with their teams of professionals who will write everything based on the concept, and their artists do all the animation? Is that how it works? And what kind of remuneration is typical for a successful option?

And, is there such a thing as a compendium of U.S. cartoons that is searchable? I would like to confirm for myself that I haven’t reinvented the wheel and there is already something out there like what I have come up with… Or, how would you suggest I best go about this? I am a 5 year old Canadian with a 3 yr old, so know the range that is on our Treehouse channel here for kids his age and a bit older, I know of some of the newer and older stuff out there, but definitely know that I don’t know much of what is out there in that world.

Thanks again, great stuff, and I hope to hear from you.




Sorry. that should say 50 yr old Canadian…. Yikes…. LOL! That would be freaky indeed!!



Hello. I created this cartoon that I’m trying to pitch to Disney and Cartoon Network. I have a portfolio with all the of characters, backgrounds etc. here’s the problem, I can’t seem to find agencies that can help me pitch it to the networks. I tried literary agents, no luck. Is there a site I can go on to find an agent that can help me?



Could you please reply as to whom should i send my pitch bible??I cannot find anyone or any website to contact.


Larry Juris

I have been in the children’s music and post production business for 30 years. My company was TAJ Productions. It’s biggest success has been the Pokemon franchise. have since sold my company and together with 2 associates have created well done pitch bibles for 3 different shows. I currently have a contract with NBC digital for first right of rejection on one of the shows. Unfortunately it has been quite difficult to get these pitch bibles to the right people. Any suggestions? They would be greatly appreciated. If you google “Larry Juris” or “TAJ Productions” you will see I am not new to this business. It seems all of my contacts have now left the industry.


William Sutton

I have developed a show and created the first short. It is called “TAR of Zandoria”–it is about a hippopotamus barbarian in search of adventure, dancing girls, and fruit punch! Imagine Kung Fu Panda if directed by Quinin Tarantino!



I truly appreciate this post. I’ve been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thanks again! adfedbeefcbd


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Declan Clarke

Hey, thanks for posting all this great info

As a writer of mid and late teen hero novels was always wondering if they might travel over to the screen

This really helps me understand the process….and how much work I have to do!



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Abby Albaum

Thank you so much for this! Heather’s tips helped me tremendously. I’m heading down to KidScreen in a couple of weeks, and I’m finalizing my pitch bible now.


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Hello to every one, the contents existing at this
web page are genuinely awesome for people knowledge, well,
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Thanks Chris to sharing Heather Kenyon’s presentation (this is very interesting and concise yes !) and all others stuff, Your site is just amazing !

You don’t have to do that but you do and thank you so much :)




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Thank you so much! Do you have a tutorial on how to animate in Adobe Flash?



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